Research has shown that over two hundred million websites are currently on the internet today. About forty seven million websites were created in 2009 alone.
Big companies like MTN, ZAIN, LG, SONY, COCA COLA, MICROSOFT, ETC that were already popular and very successful (even before the advent of the internet) all have websites.
What’s the catch?
Why this massive rush by business owners to the internet?
That over two hundred million businesses are on the internet and yours is not means one thing: there is something they know that you don’t.
Let me quickly show you why millions of business people like you currently use websites for their businesses:
1. They enjoy wider reach- presently, over 1.2 billion people use the internet on daily basis globally. Over 10 million Nigerians browse the internet monthly. Having a website means that hundreds of thousands of people living within and outside your immediate business location can comfortably patronize you. In other words, your customer base keeps expanding by the day. Website attracts more customers, who ordinarily wouldn't have known your business in the first place.
2. They enjoy 24/7 business activities- while other businesses open on normal business days (Mondays through Saturday from 8am – 6pm), businesses that own websites are open to the world (through their website), twenty four hours of the day, and seven days a week. People can get instant information about your product or service and place order whenever they want...even while you were fast asleep or out on vacation.
3. They get wealthy and intelligent customers – consumer behavior in this internet age has changed drastically. People need instant and adequate product information in order to make purchase decisions. They will buy from you, stick to you and even recommend your business to friends who are exactly like themselves when they get enough information about your product on your website.
4. They are judged by the quality of idea, products or services they offer on their website and not age, race, sex, education or capital base as obtainable offline. On the internet, no body cares whether your shop is fully stocked with goods or how richly decorated your office is, before patronizing you. They buy from you once they see and love the products or services displayed on your website.
5. Full automation of business: with a website, you can automate about 85% of your business activites on the internet. You can have automated sales person sending out information to your customers and prospects without you lifting a finger. Depending on the nature of product, you can receive payments to your account and have products automatically delivered to your customers even while you are fast asleep.
6. They get free marketers worldwide: You can have thousands of dedicated marketers selling your product nationwide or worldwide (on commission basis) through your website, without even knowing where your office or shop is located. That means, while your competitors are busy hiring sales people (paying salary and jam packing their office environment) you have loyal global sales people that would use their money to advertise your business in order to gain commission.
7. Easy business forecast: using a certain internet tool, they can know the number of people that are currently searching for the product and services they sell. That means, you can know the number of people looking for what you have and at the same time know how to get to them on the internet.
Its is simply amazing!
These days, everything is being done online: people bank online,school online, pay bills online, shop online, Import and export goods. People even order pizza and flowers online; and have them delivered to their door step by courier. All these activities are done through websites owned by business people like you and I.
The fact that people do all these things online should be a major concern to local business people that does not currently have website for their business.
Or have you not thought of it?
Why should people order goods online when there are merchants selling the same products locally?
People shopping online means that customers are leaving our local businesses unnoticed.
It is your duty as a local business person to position your own business online through a website in order to capture these numerous online shoppers.
WHY PEOPLE BUY ONLINE
According to a recent survey by Nielsen Online, a service of the Nielsen Company in US, most people who shop online do it not to save money, but to save time. Their online survey of 1000 people found that
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81% shop online because they can shop any time of the day.
- 77% said they like to save time.
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61% said they like to compare shop and prices, and
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56% said they like it because they can find things easily.
The Benefit that consumers get buying online are fast surpassing the advantages of going to the local market to shop:
• NO BARRIERS: With the increase of websites owned by various businesses, consumers now shop for products from everywhere around the world. Basically, there are no geographical boundaries on the Internet, therefore buyers and sellers from all over the world come together for business transactions.
• PRODUCT AVAILABILITY: There is a wide variety of goods available online. Product options are limitless and so consumers have the luxury of purchasing products which are not available at the local market.
• PRIVACY: Some shoppers are shy to purchase some personal items. These shoppers will be able to purchase their desired products online while remaining anonymous and they do not have to feel embarrassed as no face-to-face contact will occur.
• ATTRACTIVE BARGAING POWER: Consumers are able to find lower prices when shopping online as they have access to stores operated by retailers in other countries. A product manufactured in a particular country is usually sold at a cheaper price in that country compared to elsewhere. Through the Internet, consumers can purchase the said product thus saving them some money.
• CONVENIENCE: A website is open for business 24 hours a day, 7 days a week. A shopper can buy products online anytime, anywhere based on their own preference. Mothers with young kids find this most useful as it is very troublesome to bring young kids to the market.
• AVAILABLILTY OF SCARCE PRODUCTS: the Internet presents consumers with niche products which are difficult to find. For instance, if you are looking for niche health products such as all-natural health supplements, shopping online will most probably be better for you.
These are some of the reasons why consumers love to shop online these days. Over 870 million people shopped online in 2009. The number keeps skyrocketing. These consumers can only buy products from businesses that own websites.
TREMENDOUS RESULTS EXPERIENCED BY BUSINESSES THAT HAVE WEBSITES
Because of the internet, ordinary men and women who never really anticipated quick success are dramatically transformed just because they take their businesses to the internet. They get richer because
- They now enjoys patronage from the whole country and worldwide
- Most of them who doesn't have adequate capital are able to make tremendous amount of money selling other people's products on their websites as middlemen. This is possible because no one cares whether you have products in stock or not on the internet. All they know is that they requested for a product and got delivered to them.
Small wonder a research by theShop.org survey revealed that nearly two-thirds of retailers in US will offer online-only sales this year, up from fifty-nine percent two years ago. Two third means that if one thousand retailers are in a city, about six hundred and sixty of them are going to offer online-only sales.
Are you making any plan to position your business online like other thriving businesses?
What does it cost to have a website?
Before I mention that, let me quickly show you the astonishing amount of money you stand to save when you have a website:
- Having a website is equivalent to having shops or offices in each major city of the whole nation. It could cost you over 300 million naira to have shops or offices all over the nation.
- Having a website is equivalent to advertising your business daily on all the national dailies in the country. This could cost you a fortune per annum.
Going by these facts, how much do you think you could pay to have a website for your business?
• N4 million naira?
• N2 million naira?
• N1.5 million naira?
Now way!
A standard and well optimized, professionally looking website, designed to attract beeves of customers for you will cost you from N60,000 and above…depending on the nature of website and number of pages.
Having a website is not the solution to stunt business growth, but a well optimized website that is positioned where hundreds of thousands of people that need your product can see it on search engine.
A website that is not well optimized is useless no matter how beautiful or the amount it cost you to have it developed. The only people that can design a standard functional website for you are website designers that have good knowledge and are well grounded in the act of internet marketing.
Antlead Innovations Ltd is
- A website designing company with several years of solid internet marketing experience.
- A website designer that can optimize and position your website where hundreds of people can see it on daily basis
- A website designing company that can add powerful tools that will 100% ensure that customers keep coming back to patronize you
- Website designers that can trace the number of people that search for your product line online monthly and then position your business where they can find it.
ANTLEAD is at No 38, Toyin street, opposite HDV Construction, Ikeja, Lagos.
Its very easy to get your website right away.
Simply follow this 3 easy step process:
First
Pick up your phone right now and call us on 08021376169 or 08033608945 to inform us about your business and product/services so that we tell you the type of website you need.
Or
Second
Come over to our office at 38, Toyin street, opposite HDV CONSTRUCTION, Ikeja for one-on-one free consultation..
Or
Third
Click here to give us your business detail. We would reply and tell you the cost of your website.
Call Now!
We look forward to helping your business grow faster.
To your lasting success,
Anthony Chukwurah
CEO
ANTLEAD
PS
Saying that you are not yet ready to have a website is tantamount to saying: “I’M NOT YET READY TO GROW RICHER AND BIGGER IN BUSINESS”.
PSS
Get your business hooked to the internet and enjoy wealth in this 21st century. There is no other shorter cut to it. |
